Merchandising is crucial to Next, as well as all other major retailers, for a number of reasons. Definition of Fashion Retailing: Group of companies, part of the fashion supply chain that goes from the manufacturers to the consumer, offering fashion goods and services, through traditional seasonal spans and/or fast fashion timing, ranging from … Fashion retailing has changed the way global retail industry functions. Fashion retail is typically a consumer goods market. The factories manufacture clothes, but consumers buy emotions, hope and dreams. What is Fashion Retailing? In the coming years, it will grow beyond the realm of apparels, permeating many other categories. You must have persuasion skills, ability to explain the product features, intricate product knowledge and fashion marketing skills. Why is it so Important to Retail and a company like Next? SELLING SKILLS: the most important skill that a professional in fashion retail should have is the ability to pull off the sale of products. Fashion adds an important design dimension to textiles or leather artefacts, which is capable of providing a continual and varied flow of new products.