You can view samples of our professional work here. Developing the Integrated Marketing Communication Programme 6. Enhance brand image 4. For you to optimize and maximize the usage of an integrated marketing plan, here are some of the things that you need to do: 1. Integrated marketing communication plan blends essential components of marketing mix to promote brands effectively among end-users. Promotional Programme Situational Analysis 3. And funnel-based approaches miss the reality that the customer decision-making process is rarely linear. In short, IMC is a replacement for outdated marketing models and funnels. You may also like marketing action plan examples. While your plan might utilize each marketing communications function differently, the overall idea remains the same. September 2014; DOI: 10.13140/2.1.4214.2086. The steps are: 1. Review of Marketing Plan 2. This is not an example of the work produced by our Essay Writing Service. Integrated marketing communication plan integrates various methods of marketing such as advertising, public relation, promotion through social networking sites and so on to create awareness of products and services among target audience. Develop brand awareness 2. The third step of the IMC planning process is to decide what the communication objectives are. 3288 words (13 pages) Essay. 6th Jun 2017 Marketing Reference this Disclaimer: This work has been submitted by a university student. … Explore answers and all related questions . Increase sales 5. The second step of the IMC planning model developed by Wang and Schultz analyzes information on customers to understand their attitudes,their history,and how they discover and interact with the brand or product. Analysis of Communication Process 4. Mentoring, Evaluation and Control. IMC Planning Model - Analysis. The steps in the Integrated Marketing Communications Planning Model include: Review of the Marketing Plan – the first step in the IMC planning process is to review the marketing plan which is a document that describes the overall marketing strategy and programs developed for an organization, a product/service line, or an individual brand. However, developing the integrated marketing plan carefully and accordingly can help you ensure the high potential of the document’s effectiveness and successful usage. There are typically six steps in the IMC planning process. Integrated Marketing Communication Plan: Case study of Folli Follie Group. Reinforce purchase decisions Some examples of these are; 1. Change customer beliefs 3. IMC is about aligning objectives with goals. Budget Determination 5. These are objectives that your company wants to communicate to the public and their target audience. Related questions. Q 11. Think about it — there’s no mention of customers in the four P’s model (price, product, promotion, place). ADVERTISEMENTS: This article throws light upon the six main steps of integrated marketing communication planning process. Each are important in their own right and can be applied to practically any business or organization, no matter the size or industry.