Google company analysis. Denning, S. L. 2000. Retrieved on May 17, 2012 from: http://www.mattdecuir.com/Google/exhibit13.aspx, Digital Marketing, 2011. Ireland, R. D. & Hitt, M. A. In the current business environment, consumer needs are ever-changing due to the advent of information technology. Better Green Business: Handbook for Environmentally Responsible and Profitable Business Practices, New Jersey: Wharton School Publishing. Retrieved on May 17, 2012 from: http://www.prweb.com/releases/2012/5/prweb9514037.htm. Olga, K. 2008. Duthel, H. 2008. Bacal, R. 2012. Harvard Business Review case study. The main target market is smartphone manufactures. Perfect real-life example are mobile operating systems, as iOS and Android partake in over 98% of the market, making it one of the clearest oligopoly situations globally. Android Mobile Platform What is Android Android is an operating system based on the Linux kernel , and designed primarily for touchscreen mobile devices such as smartphones and tablet computers. Retrieved on May 17, 2012 from: http://www.google.com/about/company/, Google, 2012. The company is an information communication and technology-based company focusing on different perspectives based on the goal of their operation of making it easy to find information. ... (3 people): Mobile Operating S ystem comparison ---Google Android OS, Apple. Android is the most widely used mobile Operating System by the people nowadays. 2009. Ohio: Cengage Learning. Practice of workplace participation: management-employee relations at three participatory firms. Retrieved on May 17, 2012 from: http://www.gartner.com/it/page.jsp?id=1689814, Google, 2012. %PDF-1.4 West port, CT: Greenwood publishing group. In 1997, the duo decided to rename the company Google. Moreover, there are new entrants who are coming into play and their marketing strategy can lead to a shift in trends. Other critical players are Nokia and RIM. January 2016; DOI: 10.13140/RG.2.1.1805.1606. This is a really critical moment for players like apple who have dominated in a smartphone but are losing out in the application areas. In terms of Smartphone and tablet operating system, Google through its android operating system is currently the leading player. Network operating system assignment. New York: Palgrave. ... 2.2 Operating System(s) Android uses Linux for its device drivers, memory management, process management, and networking. I.E., Seoul National University, 2005 MBA, Sungkyunkwan University, 2014 SUBMITTED TO THE MIT SLOAN SCHOOL OF MANAGEMENT IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTER OF SCIENCE IN MANAGEMENT STUDIES Their business operations have different scopes with over 100 products and services (see appendix 1 for a picture of Google products and services). Google's Android Gains More Powerful Followers. Introduction. However, with the ever-expanding technology, this market is not yet saturated since the uptake of smartphones are increasing while other frontiers for an application like smart TVs, notebooks and portable media players are emerging. 2. 3 0 obj << Our products and services. 2008. The Case Study of Android and iOS By Ilbae Yoon B.S. This means it is a business to business marketing model with an ultimate number of consumption determined by the total sales of the buying company. Understanding Strategic Management. Gartner Says 428 Million Mobile Communication Devices Sold Worldwide in First Quarter 2011, a 19 Percent Increase Year-on-Year. This paper analyses Google as a media company by using the Android operating system as a case study product. This system is mostly used in smartphones. Physics, Yonsei University, 2003 M.S. Even though it was Apple's Macintosh computers that brought the GUI to the PC industry, the platform that ultimately triumphed is the PC platform with the latecomer Windows operating system. The paper "Google’ s Android Operating System" is a perfect example of a business case study.