The SWOT analysis of Apple has highlighted the key strengths of the brand that arise from its brand value, its quality of products, and its unique features. Apple SWOT Analysis In A Nutshell. iPhone 7 cost $649 in 2016, and in about three years, its price increased by 54%. However, services also form a significant part of its portfolio as the company’s revenue from services grew past $37 billion in 2018. The company sets proposals, manufactures, and markets the following: Apple has transformed the entire smartphone market and has been one of the great brands in the history of technology. As of 2019, the company had more than 500 retail stores globally. This has given rise to the concept of Apple universe whereby the customers are propelled to buy supportive products to enhance their products that are already in use. You may be wondering how does Apple make so much profit on all of their products when competitors offer more functionality for hundreds of dollars less. Apple operates in a modest industry and must exhibit its best performance so that it can stay ahead of the competition. In 2016, the R&D expenses of Apple stood at $10 Billion and grew to $11.6 billion in 2017. Apple sees more opportunity for its growth on expansion to the distribution network and entering emerging technology. Its focus upon product quality and innovation, established the brand as a leader in computing technology right during its early days. The opportunities available for Apple Inc. are external factors that affect its supply. While the success of Apple as a technology brand is attributed to the visionary leadership of Steve Jobs, its products have continued to outshine rival products and brands even after his departure. Though Apple Inc. has some great success stories. Apple earned a total revenue of $260 Billion in 2019. It’s an American based company whose current CEO is Tim Cook since 2011. On April 13, 2020April 19, 2020 By Competitors Content Team. However, there is also some good news. It is difficult to meet these expectations all the time. This Apple Swot Analysis will help you to understand company strengths, weaknesses, and identify opportunities with threats. Let's find out Apple's strengths, weaknesses, opportunities & threats with a PDF Template. If we look at the pricing element of the marketing mix, Apple is charging premium pricing strategy. Thus, many people with increased incomes prefer to buy Apple products, especially iPhones, because of the image it entails and displays wealth. Apple SWOT analysis . His focus was not just on innovation but on creating products everyone could fall in love with. A large part of the company’s supply chain and manufacturing activities are located in Asia. Apple’s current success is been compared with the times that Steve Jobs accomplished while he was still alive. “Apple revolutionized the business of PCs, music, telephones and Tablets because everything revolved around and search for simplicity.” Apple products are simple and easy to use. This website uses cookies so that we can provide you with the best user experience possible. Over the years, during 2019, Apple has announced three new versions of iPhone – iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max. However, it remained stuck with its core products for along time. In 2018, its R&D expenditure grew past $14 billion to reach $14.24 billion. The company is considered one of the most innovative brands on the earth right since its early days. Apart from that, the company utilizes third party retailers, resellers and wholesalers also for selling its products in various corners of the world. The company put a lot of effort to enhance the user experience with many accessories and gadgets besides the product. Read out this article, to get an understanding of where Apple stands. Apple brand value reached to $300.6 billion by 2018. Now you may check out our template and make your own analysis for other companies: SWOT Analysis Excel Template, What Does Being a Project Manager Actually Mean? There is no doubt that Apple’s best product is iPhone but unable to dominate the market. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful. Strong innovation capabilities also made apple to expand its portfolio and managed a system with a compatible product and services.